I have been a sports fan for as long as I can remember. Like most boys of my generation, it began with baseball, followed quickly by football. The sport of warm summer days, and the sport of cool autumn ones. Basketball was something you played around with a little, and hockey was unheard of in the Pennsylvania suburbs of my youth. Along the way, I would discover a few other sports from around the world through ABC’s “Wide World of Sports”.
Along with the voice of Jim McKay, it was Keith Jackson that narrated a lot of those early sports memories. Jackson passed away over the weekend at age 89. He was old school when it came to sports broadcasting. His style has been described as “minimalist”. It was a clear, concise description of what was going on in front of him. Mostly. Jackson was also known for his little side trips into whatever jumped out at him in the moment. It made him a great broadcaster and someone you felt like you knew all at once.
Thinking about his old school style got me thinking about where we find ourselves today when it comes to sports broadcasting. At the center of the sports world, the undisputed though not always beloved, world wide leader in sports is ESPN. As I’ve noted here before, not everything is joy and wonder on the campus in Bristol, Connecticut these days.
There have been layoffs, accusations of sexism, and a decline in the number of subscribers. The politics in sports debate has centered there as well.
I am a long time fan of ESPN. I was fascinated by it when I first came upon the 24 hour sports channel. Scores and updates at any hour of the day, and amazing surprises like Australian Rules Football. And the anchors were allowed to have a little more personality. Much closer to George Carlin’s Biff Barf than Keith Jackson. It was fun.
Over the years ESPN has gotten much more serious about itself. I’m not sure that’s been an improvement. Much of their recent problems on air have come from moving away from sport journalism toward sports commentary. Commentary is valuable, but it feels like we have five commentators to every journalist. The result is an ever rising volume of shouted opinions and talking heads. Like a lot of sports fans, I’m beginning to get a little bored.
Maybe a return to some old school wouldn’t hurt. Games first, scores and highlights next, the great feature stuff third and commentary last.
Just feels like we need a little more Keith Jackson, and a little less biffin’ em up and barfin’ it back at us these days.
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