If there is a general rule in life, it’s that we get better at things the longer we do them. This is the essence of music and sports and pretty much everything else. In our jobs, it’s expected. If you don’t get better at what you’re doing over the course of time, you can expect to be on the sidewalk with all your belongings in a box.
So I am stunned at our ongoing inability to navigate through social media. And yet, year after year, we see people incapable of making their way through social media without blowing themselves up. I’m not even talking about the mistakes made by teenagers. They are still in learning mode in life in general. While the mistakes they make in social media can have profound negative impacts on them, I can at least understand where those mistakes originate.
But the recent spate of career-damaging mistakes coming from grown-ups who should know better is astounding.
The latest two examples are stunning in their stupidity. Roseanne Barr had made a fabulously successful return to television with a re-launch of her ’90s television show. Despite, or because of depending on your point of view, some controversy the show was a solid top ten performer in the ratings, renewed for another season. At which point an ill-considered tweet brought the world crashing down on her and everyone associated with the show. The show is canceled and it appears her agent has terminated their relationship as well.
Meanwhile, in the NBA, the president of the Philadelphia 76ers is the center of a story that he has multiple anonymous Twitter feeds. A report in “The Ringer” says that the accounts were used to praise himself, criticize players and other officials on his team and around the league. The team is investigating, and at the moment it appears it may have been his wife. The whole thing may still cost her husband his job.
And there’s no reason for it. By now everyone should have figured out that social media is a serious place. That it can destroy lives. But some people insist on believing that they can game the system.
The best advice I’ve ever heard is from former NFL player and coach Herm Edwards. When in doubt, don’t press send. It’s utterly simple and utterly foolproof. Before you send anything out on social media, take a long look at it. Think to yourself “How will people react to this? Can I live with that reaction?” If the answer is no, then delete it and move on.
But if you hit send, be prepared to accept the consequences. We’re way past the point of excuses.
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